In today's world, where the choice is huge and advertising is increasingly perceived critically, it is the real opinions of users that become the basis of trust. Platforms like
https://www.pissedconsumer.com/ play no less a role than marketing tools. There you can not only read the experience of others, but also evaluate how the company reacts to negativity - which is also important. After all, good service is not the absence of problems, but the ability to solve them.